Mission Statement
To be the premium provider and category leader for innovative roofing products and services in each of our key target markets in Canada and the USA. We will achieve this by continuing to seek and develop innovative new products, which can be intellectually protected and sold through our expanding sales channels, which include “Architectural ”, “Hardware ”, “Retail” and "E-Tail" in both Canada and the United States.
Vision Statement
To be recognized by our customers, distributors and vendors as category leaders for innovative roofing products which offer “above and beyond” product quality and performance, in each of our focus markets. Our goal is to add value through marketing research and innovation, introducing and selling new products to new customers, as well as by adding new products to the shopping basket of our established customers in Canada and in the United States.
Company Overview 
