Roofers World - Company Overview
About Us
Roofers World Inc. is a privately owned Ottawa-based company who specializes in developing innovative roofing tools, architectural fall protection anchors, and engineered snow management systems to satisfy the safety needs of the roofing industry in Canada and the USA.
Company History
Roofers World – Brand History and Evolution
When Matcom roofing was purchased by Robin Nelson in 1996 – it was a small Ottawa based roofing store selling generic roofing supplies to local contractors. The company quickly began developing patented roofing products and was soon selling its Snostop snowguards and Red Ripper tear off tools to local roofers and distributors.
In 2001 Matcom changed its trading name to Roofers Annex to facilitate selling to a larger national market audience. In 2005, the company name was changed for a final time to Roofers World after consultation with a respected local marketing agency. The goal of the name change was to significantly enhance the market's perception of Roofers World as an emerging industry player.
Since the name change in 2006, Roofers World (RW) has rapidly become a recognizable brand with a solid market representation in over 5000 stores with highly prominent web visibility. The new corporate name has created an umbrella brand which has allowed RW to reduce the high cost of marketing associated with individually promoting individual house brands. In doing so, these savings are passed onto our customers.
The first phase of RW's corporate re-branding initiative was developed in association with the BMR Marketing group in 2005/2006. This process involved the establishment of 3 new divisional operating divisions with specific market focus:
Architectural Division focusing of specified products sold directly to contractor markets. This includes Snostop - industrial snow management system and RNC Anchors - Architecturally designed roof anchors.
Wholesale Division focusing on products sold in to resellers markets, primarily 1 and 2 step LBM and Roofing Distributors. Roofers World manufacturers the top sellers include Red Ripper - tear off tool, Adapt-a-Bracket, Extreme, and Fixed Bracket - robust roof brackets. This division additionally sells brands that RW has exclusive distribution rights to in Canada, namely Eternabond - a multipurpose waterproofing tape and Banana Knife - a recognized brand of roofing knives and blades.
Retail Division focusing on selling to contractors in the Ottawa market. Brands include RW’s house brands plus generic roofing brands from recognized distributors.
The second phase of RW’s corporate re-branding initiative was developed in 2009 in association with Beakbane Agencies to further refine Roofers World's corporate image and focus on creating a more tightly integrated brand association in our product labelling, sales literature and web literature.
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Company Overview 
